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Customer Relationship Management
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CRM
Today - CRM Today is a leading online resource provides an
analytical insight into Customer Relationship Management and
Marketing. It features daily updated news, event and job listings,
vendor directory, articles, case studies, academic and white papers.
- CRM:
Cutting through the hype
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Customer Relationship Management, CRM, gets a lot of contradictory
press. CRM is either walking on water or floating facedown in it,
depending on whom you ask. This analytics piece takes a closer look at
the technology behind the hype.
- What you need to know about e-CRM
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Traditional CRM is quickly evolving into Web-based CRM, or e-CRM. This
article defines this new concept and explains the different components
that make up the new technology. (Mar. 2, 2001)
- SAP
CRM 3.0 hits the market
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According to this product review, SAP CRM 3.0 has its pros and cons.
On the positive side, it offers SAP users above-average analytics,
data mining, order management, and field service. But not everything
is ready. It still needs a clear strategy for sell-wide e-commerce and
could be easier to use, the review concludes. (Sept. 6, 2001)
- CRM
spending on the rise
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While the shaky market has forced many companies to cut corners, CRM
initiatives appear to be holding their ground. In fact, a new Jupiter
Media Metrix study found that 74% of surveyed companies are planning
to dig deeper into their pockets this year to cover CRM infrastructure
costs. Most are spending an additional 25% to 50%. (June 26, 2001)
- Complete
integration with mySAP CRM
- This
article walks through the many benefits of MySAP's CRM solution. The
general approach is very pro-SAP and gives a good overview of
integration issues like sales order processing, field service and
dispatch, marketing campaigns, sales planning, and profitability
analysis. Click on the thumbnails in the text to enlarge the images.
(March 12, 2001)
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